HOW TO START PRINTING GSM RECHARGE VOUCHERS (MTN, GLO, ZAIN/ AIRTEL, STARCOMMS AND ETISALAT)

HOW TO START PRINTING GSM
RECHARGE VOUCHERS (MTN, GLO,
ZAIN/ AIRTEL, STARCOMMS AND
ETISALAT)
Recharge card printing business on small scale in
Nigeria
Before now, printing and selling of GSM Vouchers
has been a business reserved exclusively for the
big distributors. But now all that have changed,
it’s all about who is interested. Just considering
that recharge card consumption in the country is
expected to reach over 50 million each month
would make any one who may never have been
interested in recharge card business to consider
making an investment. And getting to know that
you can actually control your own market (no
matter how small) by printing vouchers on your
own and distributing them to clique of outlets,
makes the business even more interesting. The
recharge card market is so lucrative that banks are
jostling for market share.
According to a survey conducted in 2004, recharge
cards are the fastest selling product in the country-
only second to pure water; imagine how lucrative
investing in the business could be-with an
insatiable demand for more and more cards.
THE PROJECT
With deregulation of telecom industry, comes an
assortment of options for Nigeria telecom
consumers –pre-paid phone cards represents a
convenient way of placing local & international
calls and provides a big saving over traditional
telephone lines.
1. WHAT DO I NEED TO START?
The things you need to start with are:
i. A Computer (You can buy any computer of your
choice)
ii. A Printer (Colored or black & white)
iii. Software that generates the pin numbers (this
will be installed in your computer)
iv. Bulk pin (this you will be buying to generate
your pin numbers)
WHERE DO I GET THE SOFT WARES AND BULK
PINS AND AT WHAT PRICES
I am going to give you three sources from where
you can get them. It is then left for you to choose
anyone of your choice. Also note that their prices
may change with time, so you have to contact
them directly for their current price.
RINGO TELECOMS
Address: 117 Allen Avenue Ikeja (Tantalizer
Building)
Tel : 08032030771, 08060079090, 08054505959
Their software and installation price is N15, 000
THEIR PRICES (note that the prices here fluctuate
&hence negotiable)
MTN 100 - 93
MTN 200 - 189
ZAIN 50 - 44
ZAIN 100 - 90
ZAIN 200 - 180
ZAIN 500 - 450
GLO 100 - 93
GLO 150 - 138
You can order for your pin from any part of Nigeria
through E-mail. With a minimum of N95, 000, you
will be taught at the point of purchase on how to
use software to print GSM Vouchers.
2. PREPAID NIGERIA
Penth House, 5th floor 6 – 8 New Isheri Road,
Ikeja, Lagos
Tel: 01-7914279 or 08032036770
Web: ww.ngrgsm.com
THEIR PRICES
ZAIN: 100 – 93
ZAIN: 200 – 185
ZAIN: 500 – 460
GLO: 100 – 94
GLO: 150 – 139
GLO: 300 – 278
GLO: 500 – 450
MTN: 100 – 92
MTN: 200 - 190
N.B The software is free and you can download it
from their website: www.ngrgsm.com or
www.prepaidnigeria.com
You can get your PIN from any part of Nigeria
through E-mail. You can order for any amount of
PIN you want.
3. CITISERVE NETWORK
If you are using this system, you do not need
computers, software or printers. You will only
need a small machine called orange box which
they will sell to you at N15,000. You will need to
order for the PIN with a minimum of N5, 000. you
can get your orange box at No. 368 Ikorodu
Road, Maryland , Lagos or call
08033604265,08055633648
THEIR PRICES
ZAIN: 100 – 92
ZAIN: 200 – 188
ZAIN: 500 – 455
ZAIN: 1000 – 920
GLO: 100 – 94
GLO: 150 – 141
GLO: 300 – 280
GLO: 500 – 457
GLO: 1000 – 883.5
MTN: 100 – 94
MTN: 200 – 190
MTN: 400 – 385
MTN: 750 – 720
STARCOMMS: 500 – 468
STARCOMMS: 1000 – 931
MTEL: 250 – 225
MTEL: 400 – 358
COOL TALK: 200 – 174
COOL TALK: 300 – 265
COOL TALK: 500 – 425
WHO AM I SELLING TO ( Where is the
TARGET MARKET)
Your target market is divided into GSM
call centers
1. GSM call centers
2. Road Side Recharge Card Vendors
3. Individuals
OPPORTUNITY FOR BIG TIME INVESTOR
Even though we have almost brought down the
cost of voucher printing to the lowest entry cost, it
holds more profit advantage for a big time
investor. Almost all Airtel (Celtel) N500 vouchers
are printed by third parties or Airtel (Celtel)
distributors. Imagine where a distributor can print
and distribute just 5,000 of those fast selling N500
vouchers on a daily basis. Even at a profit say N10
per cards that company would be making profit of
about N1.5million a month just selling recharge
cards. Then imagine where you sell more, which of
course you can. And even if you decide to invest
only in recharge card as your core business,
making a profit of N18 million is not “bad at all”
like the Americans would say, for a company in its
first year of operation.
OPPORTUNITY FOR SMALL – SCALE INVESTMENT
You can start small with as little as N10,000 by
working with any computer center that you trust
before you acquire your own system, all you need
to do it to discuss with any of sources stated
below how much you would like to start with,
then, you will be on your way to making over
N200,000 profit on a monthly basis.
HOW TO AVOID PITFALLS THAT MAY CAUSE YOU
TO LOOSE YOUR INVESTMENT
Just like every other business in life, it’s not
devoid of its challenges that may even lead to
losing your investment. However, the most
challenging aspect of voucher business is not the
printing but the marketing. You can print 100,000
vouchers in a day if you have the resources, but
how many vouchers are you capable of selling on a
daily basis.
This is where marketing plan comes in. you need
great ideas to take vouchers right down to those
who need them when they need them. That means
being everywhere that you may be needed. And
only great marketing plans can help you achieve
that. You may need to discover new GSM
marketing ideas that work.